1) Content Seo
Content Seo refers to creating content that helps your web pages to rank high in the search engines. … Content Seo is important because search engines, such as Google, read your website, so the words you use on your site determine whether or not your site will rank in their results pages. Content should be your first priority when thinking about SEO. Quality content is how you engage, inform, support, and delight your audiences. Creating authentic, valuable content is also critical for search engine visibility. Indeed, that’s why the Periodic Table Of SEO Factors begins with the content “elements,” with the very first element being about content quality. Whether it’s blog articles, product pages, an about page, testimonials, videos or anything else you create for your audience, getting your content right means you’ve got a foundation to support all of your other SEO efforts
2) Social Media
Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time. Many people define social media as apps on their smartphone or tablet, but the truth is, this communication tool started with computers. This misconception stems from the fact that most social media users access their tools via apps. The ability to share photos, opinions, events, etc in real-time has transformed the way we live and, also, the way we do business. Retailers who use social media as an integral part of their marketing strategy usually see measurable results.1 But the key to successful social media is to not treat it like an extra appendage but to treat it with the same care, respect, and attention you do all of your marketing efforts.
Marketing research is “the process or set of processes that links the producers, customers, and end-users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.
4) Lead Generation
Lead generation is the way that you attract and get people to give you their contact information to you. It is the method you use to collect leads. If you are a marketer and have to tell somebody who is not marketing savvy what you do, you most likely tell them that you find ways to attract people to your business. Lead generation expands on this notion to become: Finding ways to make a person interested in your company and make them want to request more information from you. It is a method of starting to funnel-in eventual purchasers of your product or service down the path of buying.
A brand is a name given to a product and/or service such that it takes on an identity by itself. In today’s marketplace teeming with thousands of products and services, all of which are being rapidly commoditized, a brand stands out from the clutter and attracts attention. A brand name can create and stand for loyalty, trust, faith, premium-ness, or mass-market appeal, depending on how the brand is marketed, advertised, and promoted. A brand differentiates a product from similar other products and enables it to charge a higher premium, in return for a clear identity and greater faith in its function. A brand is also likely to survive longer than just an undifferentiated product. A brand is akin to a living being: it has an identity and personality, name, culture, vision, emotion, and intelligence. All these are conferred by the owner of the brand and needs to be continuously looked at to keep the brand relevant to the target it intends to sell to.