Twitter is a gold mine of customer insights and opportunities to build your brand, drive sales, and win fans. Over 7,000 new tweets are sent every single second in a day. you need to be strategic and savvy in order to win (and hold) your audience’s attention. Our goal of using twitter is to attract new followers and leads, boost conversions, improve brand recognition, and increase sales. Using Twitter effectively is one powerful tool for expanding your online business, in terms of brand recognition and revenue. Twitter is worth spending time developing for the benefit of your business.