Blogging is a marketing tactic that uses blogging to get your
business more online visibility. A blog is a marketing channel
(just like social media, direct mail, email marketing, etc.)
that helps support business growth.A blog (shortening of “weblog”) is an online journal or informational website displaying information in the reverse chronological order, with the latest posts appearing first.
1) It helps drive traffic to your website.
Every time you write a blog post, it’s one more indexed page
on your website, which means it’s one more opportunity for
you to show up in search engines and drive traffic to your
website in organic search.
2) It helps convert that traffic into leads.
Each post is a new opportunity to generate new leads. The
way this works is really simple: Just add a lead-generating
call-to-action to every blog post.Obviously, growing an audience isn’t enough. Content marketing is about delivering value while paving the way for the sale. It’s very rare that a first-time visitor of your blog will immediately buy your product.
3) It helps establish authority.
The best blogs answer common questions their leads and
customers have. If you’re consistently creating content that’s
helpful for your target customer, it’ll help establish you as
an authority in their eyes. Things that are commonplace and a no-brainer to you are usually not that way for other people. Speak with authority, Check your thoughts regularly, Study other authorities.
4) It drives long-term results.
That blog post is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post. If you are posting timely articles that your clients and prospects benefit from and they are clicking through to read your blog, your agency’s Google rankings will start climbing.