Instagram serves as a platform that any creative can highly benefit from – as long as they know how to use it in the right way. This, coupled with sophisticated web design on your online portfolio, are the tools you need to showcase your creative work and present your brand in a professional light.
1) Optimize Your Instagram Bio
It takes just two-tenths of a second for someone to form an opinion on your brand online. This means it’s incredibly important to make a great first impression with the content of your Instagram profile and bio.
Your bio deserves a lot of love as it’s likely to be one of the first things people see when they click on your profile. It will also play a key role in the actions someone decides to take once they’ve landed on your profile, too. It could entice them to follow you, scroll through some more of your content or even click the link back to your website.
A great Instagram bio should:
- Explain a bit about you / your brand and what you do
- Appeal to your target audience
- Use your brand tone and voice to help you connect with your communit
2) Find Creative Ways To Involve Your Followers
Encouraging your audience to engage with your content is a great way of bringing more eyes to your work and promoting your personal brand. More engagement around your social posts can also help them get seen by more people. There are a number of ways to involve your audience Your brand’s Instagram Story is the perfect place to engage followers, promote new products, and increase your brand’s awareness. After all, more than 500 million users watch Instagram Stories daily. So if you’re not using the feature as part of your social media strategy, you’re potentially leaving a lot of money on the table.