Web testing is a methodology based on regular and complementary tests, depending on performance objectives validation. The ability to compare stress test results allows you to validate tuning and optimization on your application. the creation of very advanced tests for all web and mobile technologies. Load and traffic are generated from your lab or dynamically provisioned machines all over the world, depending on expected production visitor locations. Real-time diagnostics allow you to identify and resolve bottlenecks during the load testing session. Performance metrics and monitoring counters are collected during the performance test and automatically validated against your SLAS.

1) Loading Speed

Page loading time is an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Unfortunately, website visitors tend to care more about speed than all the bells and whistles we want to add to our websites. Additionally, page loading time is becoming a more important factor when it comes to search engine rankings.

2) Bounce Rate

Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase.

Bounce Rate is important for three main reasons:

  1. Someone that bounces from your site (obviously) didn’t convert. So when you stop a visitor from bouncing, you can also increase your conversion rate.
  2. Bounce Rate may be used as a Google Ranking Factor. One industry study found that Bounce Rate was closely correlated to first page Google rankings.
  3. A high Bounce Rate lets you know that your site (or specific pages on your site) has issues with content, user experience, page layout, or copywriting.

3) Engagement

As a marketer, you only have 3 Secs to convert your audience into your subscriber or customer.

Website Engagement is a process of analyzing how well your site users likely to stay on your site and take any actions such as subscribing, buying products or services, etc.

It is measured as an average value in percentage with the reference to the time and the total unique visitors in the given time.

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4) Pages Visited

A visit is any time a visitor reaches your site from somewhere outside of your website domain. That means the person was on a different site and clicked on a link that took them to your site or entered your website URL directly into their browser.

Here’s how it works: When a visitor enters your site through an external domain, a new visit begins that will continue to track the visitor’s activity across the pages associated with your domain. A visit will conclude only when the visitor leaves your domain by visiting an external site or closing their browser window.

5) Return visits

Returning Visitors have visited your site before and are back for more! Google sets a 2-year expiration date on New Visitors. If someone has visited our website within the past two years and returns from the same device, they are marked as a Returning Visitor in our Google Analytics. If it has been more than two years since someone has visited our site, the next time they return they will be counted as a New Visitor again.

6) Time On Website

In Web analytics, including Google Analytics, average time on site is a type of visitor report that provides data on the amount of time (in minutes or seconds) visitors have spent on your website. When viewing the time-on-site report in your Web analytics program it is important to remember that the results can be misleading because in some cases the visitor may have been interacting with your pages and site content or they could have left the browser window open and were not viewing your page.

7) Responsive

Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform, and orientation. The practice consists of a mix of flexible grids and layouts, images, and intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size, and scripting abilities. One may also have to consider the settings on their devices; if they have a VPN for iOS on their iPad, for example, the website should not block the user’s access to the page. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.

8) Robot. txt

A robots.txt file tells search engine crawlers which pages or files the crawler can or can’t request from your site. This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google. To keep a web page out of Google, you should use noindex directives, or password-protect your page.

9) W3 Standards

The W3C technical report development process is the set of steps and requirements followed by W3C Working Groups to standardize Web technology. Through this process, W3C seeks to maximize consensus about the content of a technical report, to ensure the high technical and editorial quality, to promote consistency among specifications, and to earn an endorsement by W3C and the broader community

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